Snapchat is one of the fastest growing chat APPs, especially with younger people. As more and more advertisers use this versatile technology to build brand loyalty, groups like Destination Safe are using it to promote safety messages just when the user needs them most.
This weekend if you are in the Kansas City area, Snapchat will include a personal safety filter just in time for New Year's Eve.
There were seven people killed and 38 seriously
injured over New Year’s 2015. Four of the fatalities
and seven of the serious injuries involved a substance-impaired driver. During the past three years in
Missouri, 84 percent of substance-impaired drivers in fatal crashes were male.
The goal of the Snapchat filter is just another reminder to anyone celebrating that designating a driver is the right way to ring in the new year. Click here to learn more about law enforcement's targeted impaired driving campaign.
Learn more about Snapchat here: https://www.snapchat.com/



