Communication Specialist Markl Johnson took part in a panel discussion during a RAPIO meeting on Friday, Feb. 22 at the MARC (Mid-America Regional Council) offices in downtown Kansas City.
RAPIO is a monthly meeting where public information officers who work for city, state and government agencies discuss ways on how to communicate effectively.
Johnson offered his perspective on the role MoDOT's communication team informs the public.
Johnson touched on the importance of letting the community know how MoDOT prepares for a weather event and also what's happening during that event.
Another focus of his talk was how important pictures are to communication.
Johnson said that Facebook and Twitter were great tools to communicate, but it's the photos associated with them that help tell the story.
He also talked about being conversational in posts and to see the perspective of the community.
Johnson also stressed the importance of humor and how it helps grab the attention of people in the community.


